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Work Examples

Articles & Thought Leadership

Nuvig Therapeutics: Pioneering Treatment for Neuro-Inflammatory Disorders

Norwest Venture Partners — Article

An in-depth article exploring Nuvig’s innovative approach to treating neuro-inflammatory disorders, highlighting scientific advances, clinical impact, and healthcare innovation.

Revolutionary Spinal Treatment: A Strategic Win-Win Acquisition

Norwest Venture Partners — Article

An analysis of a medical technology acquisition, focusing on innovation, strategic alignment, and long-term value creation in the healthcare sector.

Designing an Effective Sales Compensation Plan

Norwest Venture Partners — Article

A practical, business-oriented article breaking down the principles, challenges, and best practices behind building scalable sales compensation plans.

Shiratronics: Advancing Treatment for Chronic Migraine Sufferers

Norwest Venture Partners — Article

A healthcare-focused piece examining how Shiratronics is developing breakthrough technology to address chronic migraines and improve patient outcomes.

A Startup IPO and a Decade-Long Partnership: Swiggy & Norwest

Norwest Venture Partners — Article

A narrative-driven article examining Swiggy’s IPO journey and the long-term investor partnership that supported its growth from early-stage startup to public company.

6 Lessons for Startups From a Museum Dedicated to Failure

Harvard Business Review — Article

A thought-leadership piece published by HBR that draws strategic lessons for startups by examining failure as a tool for learning, resilience, and innovation.

Case Studies

Infutor: Professionalizing a Family Business for Growth and Acquisition

Norwest Venture Partners — Case Study

A detailed case study exploring how Infutor transformed its operations, governance, and growth strategy to successfully scale and prepare for acquisition, highlighting business transformation and long-term value creation.

SmartSign: Verticalization Through Strategic Partnership

Norwest Venture Partners — Case Study

A business-focused case study analyzing how SmartSign leveraged strategic investment and verticalization to expand market reach and operational efficiency.

Vuori: Scaling Growth While Preserving Brand Quality

Norwest Venture Partners — Case Study

This case study examines Vuori’s growth journey, focusing on how the company scaled operations while maintaining product quality, culture, and a distinct Southern California brand identity.

SPIFF: Managing Sales Commissions at Scale

Norwest Venture Partners — Case Study

A case study detailing how SPIFF addressed the operational and financial challenges of managing complex sales compensation structures while supporting rapid business growth.

Looking for content that explains complex products clearly and professionally?

Bob Michelet
Technical Writer & Content Specialist
Clear, research-driven content for complex industries.
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