Kentik Case Study GoDaddy

This case study explains how GoDaddy, the world’s largest domain registrar and a global web-services provider, standardized on the Kentik Network Intelligence Platform to gain real-time visibility into its complex, rapidly expanding global network. It details how Kentik helped consolidate multiple legacy monitoring tools, improve traffic engineering, strengthen DDoS detection, and support smarter capacity planning across data centers worldwide. By providing fast, intuitive, and shareable network intelligence, the platform enabled GoDaddy to optimize performance, improve customer experience, and make better investment decisions—demonstrating the business impact of modern, cloud-based network observability at scale.